Positioning: Aspirational high street boutique

Customer profile: Fashionable and feminine women in their 20's

Heritage: Established in 1991, Oasis designs beautiful clothing and accessories ranges with its customer in mind. Oasis differentiates itself through in-house design, unique sub-brands and bespoke store interiors creating quality, flattering product for every occasion.

Store portfolio: 487 stores and concessions in 25 countries. There are 80 stores and 173 concessions in the UK and an established international business that represents 35% of the brand’s sales. Oasis has stores operating across Russia, China, Europe, Scandinavia and the Middle East.

Managing Director - Liz Evans

Liz was recently appointed to this position after 4 successful years at Coast, first as Retail Director and then as Managing Director from 2007. Prior to this Liz held a number of senior roles at Marks and Spencer, and was with the company for over 15 years.

Creative Director – Nadia Jones
Buying Director – Sarah Welsh
Merchandise Director – Richard Hindley
Global Retail Operations Director – Bridget Lea

Combined retail experience: 60 years
Average tenure at Oasis: 6 years