Positioning: Premium occasionwear

Customer profile: Women of all ages who want something special to wear for an occasion.

Heritage: Established in 1996 as a clubwear brand, by 2003 Coast was established as an occasionwear destination throughout UK department stores and selected standalone stores. The brand offers beautifully crafted product in stores which exude luxury, with expert sales advisors trained to create a truly special experience.

Coast Store portfolio: Coast has 41 stand alone stores and 166 concessions in the UK and 109 international stores in Europe, Australia, Middle East, Nordic and Far East markets.

Managing Director – Margaret McDonald

Appointed to Coast in October 2010, Margaret was formally CEO of LK Bennnett. Prior to this, her career spans 20 years of experience in a combination of buying, merchandising, distribution, sourcing and operations roles at companies such as Banana Republic, GAP Inc., Marks and Spencer and Primark.

Design Director – Jane Scott
Buying Director – Andrea Hickman
Merchandise Director – Clare Kelly
Retail Director – Loucinda McCorry
International Director – Gail Wilkinson

Combined retail experience: 101 years
Average tenure at Coast: 8 years